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Create an Opt-Out Flow

With the global opt-out flow, customers can message you keywords (like STOP) and be unsubscribed from all opt-ins.

To help your flows stay GDPR compliant, we recommend setting up a global opt-out flow.

With the global opt-out flow, customers can message you keywords (like STOP) and be unsubscribed from all opt-ins.

This keeps your WhatsApp marketing GDPR compliant šŸ”’ while improving the quality of your audience. Donā€™t forget, WhatsApp works best when youā€™re talking to people who want to hear from you.

Configuring the global opt-out

  1. Create a new flow

  2. Trigger = Keyword Match and add your keywords (e.g. STOP and unsubscribe)

Only single words are not case sensitive. If thereā€™s a phrase as the keyword, we match the entire phrase.

3. Connect the Trigger node to Manage subscribers and select Unsubscribe from all

Best Practices Opt-Out Flow

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