To help your flows stay GDPR compliant, we recommend setting up a global opt-out flow.
With the global opt-out flow, customers can message you keywords (like STOP) and be unsubscribed from all opt-ins.
This keeps your WhatsApp marketing GDPR compliant 🔒 while improving the quality of your audience. Don’t forget, WhatsApp works best when you’re talking to people who want to hear from you.
Configuring the global opt-out
Create a new flow
Trigger =
Keyword Matchand add your keywords (e.g. STOP and unsubscribe)
Only single words are not case sensitive. If there’s a phrase as the keyword, we match the entire phrase.
3. Connect the Trigger node to Manage subscribers and select Unsubscribe from all
