Activity-based

🏌️ Inactive contacts

Exclude contacts that are most likely inactive to ensure a positive ROI on your campaigns.

This is an especially good idea for more general campaigns without a big discount.

Send your product launch campaign to your most engaged audience.

Send several campaigns for one event (e.g. Black Friday announcement, reminder, and last chance).

General campaign send (e.g. Black Friday announcement)
Reminder: Read the campaign, but have not yet clicked or purchased (these are active customers but aren’t yet convinced by the campaign):

3. Last chance: Clicked campaign but not yet purchased (these are interested customers but may have forgotten or need the final push):

Re-enage customers who are no longer engaging or purchasing with you.

Target customers who have made multiple purchases in the past but have been inactive lately with a re-engagement campaign.

Cross or upsell your products to an audience of customers who have bought something similar in the past.

E.g. a new handbag that compliments shoes or bestselling products.

Target these customers with premium offers or loyalty awards.

Target customers who have made at least one purchase between specific holiday dates (e.g. Black Friday or Christmas).

Here we outline all available conditions within the Audience Builder and what they do

Condition	Description
Received campaign	This event is triggered when a user receives a campaign message from charles.
Read campaign	This event is triggered when a user opens and reads a campaign message.
Clicked campaign	This event is triggered when a user clicks on a link or CTA in a campaign message.
Bought product	This event is triggered when a user makes a purchase.
Received Their Last Message	This event is triggered when a user receives a message from Charles, and that message is their most recent one.
Sent Their Last Message	This event is triggered when a user sends a message to charles, and that message is their most recent one.

Condition	Description
Total Order	This property keeps track of the total number of orders made by a user.
Tags	Labels applied to contacts for grouping them within the Shopify store.
Custom Properties	This property represents additional, custom information about a user or their behavior, which doesn't fit into other standard events.
Created date	Date and time when the contact was added to charles.
Email	If the email is known or unknown

Condition	Description
Opt-in as last activity	This status represents whether the user's last interaction was to opt-in for receiving messages or notifications.
Opt-in and no Opt-out	This status represents whether a user has opted into receiving messages and has not opted out subsequently.
Multiple Opt-ins	This status represents whether a user has opted into multiple lists or services.
Opt-out as last activity	The users most recent consent change was an opt-out

Condition	Description
Is in List	This property checks whether the user is present in a particular recipient list.
Is not in list	This property checks whether the user is not present in a particular recipient list.