But no worries, here’s what you can do about it!
Just a heads-up that Meta may have automatically changed the category of some updates. Change it back to avoid extra costs.
You may remember back in June that Meta updated the WhatsApp conversation types and pricing and made it possible to have multiple open conversations between you and a customer.
We let you know then that your best bet would be to try and stick to 1 message type in your Journeys’ flows. Like if you have a marketing message at the end of an opt-in flow (e.g. with a coupon code) it’s best to have both categorized as marketing.
By using only 1 type, you can avoid being charged for both.
Welllll, now WhatsApp have actually checked all message templates and automatically recategorize some of your messages 🙃 This means you may have mixed message types.
Remember: mixing template categories in 1 flow means you’re paying for multiple conversations at once.
We want to help you avoid this and save on operating costs, especially as we get closer to peak season 💪
What you should do now:
If your flows are using Send update nodes (like subscriber collection or post-purchase flows);
Check the template status by clicking the node > Details and the template category will be highlighted in blue:
Clone and resubmit Utility templates as Marketing
We’ve tested it and the messages are being re-approved as Marketing.
Yes...we’re kinda going against Meta here
But we want to avoid having multiple conversation categories open at once so you’re not paying twice.
Hopefully this helps. If you have any questions, please don’t hesitate to reach out to your success manager.
💛
charles