Use cases and value proposition
Capture WhatsApp subscribers on Bloomreach => Alignment with CDP strategy
More enriched profiles on Bloomreach through zero and first-party data collection via WhatsApp => Better segmentation & personalization within Bloomreach => Higher conversion / revenue => 10-20% higher revenue per recipient across channels
Add WhatsApp as an additional messaging channel => Allow targeting contacts who prefer WhatsApp as channel => 20-40% higher revenue per recipient for WhatsApp subscribers
Setup
Syncing WhatsApp subscribers and properties to Bloomreach
Within your Welcome flows or Opt-out flows, you can use the Outgoing webhook node to send contact and opt-in information to Bloomreach.
Add WhatsApp as channel to Bloomreach scenarios, e.g. for Abandoned cart flows
Step 1: Create a charles flow with an Incoming webhook trigger
Step 2: In your Bloomreach scenarios, add a webhook node (Bloomreach docs) and configure the request to trigger the charles flow with the incoming webhook trigger from step 1
Sync Bloomreach segments and lists into charles
Coming soon: The sFTP integration allows you to import audiences from your own sFTP server in regular intervals
Sync charles events to Bloomreach
Coming soon: The sFTP integration allows you to export engagement (WhatsApp Message Delivered, Read, Clicked) and subscription events to your own sFTP server in regular intervals.