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Integrating with Bloomreach Engagement
Integrating with Bloomreach Engagement

This articles aims at explaining how to integrate with Bloomreach engagement to cover the most important marketing cases.

Updated this week

Use cases and value proposition

  1. Capture WhatsApp subscribers on Bloomreach => Alignment with CDP strategy

  2. More enriched profiles on Bloomreach through zero and first-party data collection via WhatsApp => Better segmentation & personalization within Bloomreach => Higher conversion / revenue => 10-20% higher revenue per recipient across channels

  3. Add WhatsApp as an additional messaging channel => Allow targeting contacts who prefer WhatsApp as channel => 20-40% higher revenue per recipient for WhatsApp subscribers

Setup

Syncing WhatsApp subscribers and properties to Bloomreach

Within your Welcome flows or Opt-out flows, you can use the Outgoing webhook node to send contact and opt-in information to Bloomreach.


Add WhatsApp as channel to Bloomreach scenarios, e.g. for Abandoned cart flows

Step 1: Create a charles flow with an Incoming webhook trigger

Step 2: In your Bloomreach scenarios, add a webhook node (Bloomreach docs) and configure the request to trigger the charles flow with the incoming webhook trigger from step 1


Sync Bloomreach segments and lists into charles

Coming soon: The sFTP integration allows you to import audiences from your own sFTP server in regular intervals


Sync charles events to Bloomreach

Coming soon: The sFTP integration allows you to export engagement (WhatsApp Message Delivered, Read, Clicked) and subscription events to your own sFTP server in regular intervals.

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