Order timestamp consideration
When creating audience segments based on Shopify orders, the system uses the "Processed At" timestamp:
The "Processed At" field represents when Shopify's system processed the order
This typically occurs a few seconds after your customer places the order
This timestamp is not related to when payment was collected or when the order was fulfilled
Eligible order statuses
The Audience Builder only considers Shopify orders with the following financial statuses:
✅ Paid
✅ Partially Paid
✅ Partially Refunded
Orders with other financial statuses (such as cancelled, refunded, or pending) are excluded from your audience segments.