Why browse abandonment flows drive results
When potential customers browse your products but don't purchase, they're showing genuine interest in what you offer. Research shows that customers typically need multiple touchpoints before making a purchase decision. A WhatsApp browse abandonment flow captures this interest and creates a direct, personal channel to re-engage these warm prospects.
WhatsApp's high open rates and immediate delivery make it the perfect channel for browse abandonment campaigns. Unlike email, which can get lost in crowded inboxes, WhatsApp messages appear directly on customers' phones, creating an intimate touchpoint that feels more like a conversation with a friend than traditional marketing.
This automation helps you to:
Stay top-of-mind with interested prospects
Showcase the specific products they viewed
Provide social proof through reviews and testimonials
Offer personalised recommendations
Create urgency with limited-time offers
Before you start
What you'll need:
✅ Contacts in charles with a valid WhatsApp subscription
✅ Product view tracking (choose your method below)
Setup options:
Klaviyo users: Use our native integration
Emarsys users: Connect via Emarsys webhook
Other platforms: Use our Incoming webhook API
Shopify: Coming soon. Reach out to us if you want to join the waitlist.
Flow structure in charles
Note that while the flow in the screenshot is triggered by a Klaviyo metric, it can also be any other integrations trigger.
Advanced personalisation tips
Segment by browse behaviour, e.g. separate flows for high-value product categories
Dynamic content strategies, e.g. include the customer's name and show related products
Integration with other channels: Coordinate with email campaigns to avoid message fatigue.
Questions? Contact our support team - we'll help you get set up.