How to Use Meta Ads Insights in Charles
TL;DR
Access Meta Ads Insights under the Analytics section.
Filter by campaign, ad set, ad, or time range to focus on specific data.
View key KPIs in the table or click an ad for detailed performance insights.
For CTWA ads, see flow triggers and trigger rates linked to your Charles flows.
Prerequisites
Ensure your Meta Ads account is connected to Charles.
Have active campaigns, ad sets, or ads running on the Meta platform.
Step 1 – Navigate to Meta Ads Insights
From the Charles dashboard, click on Analytics in the left-hand menu.
Select Ads to open the Meta Ads Insights dashboard.
Step 2 – Apply Filters
Use the filters at the top of the dashboard to refine your view:
Campaign, Ad Set, or Ad: Select the level of granularity you want to analyze.
Date Range: Choose a predefined range (e.g., Last 7 Days) or set a custom date range.
Tip: Use filters together for a more focused analysis, such as viewing a specific campaign's performance over the last month.
Step 3 – Analyze KPIs in the Table View
The table displays key metrics for your selected campaigns, ad sets, or ads, such as:
Impressions
Link Clicks
Amount Spent
CPC, CPM, CTR
Common Mistake: Forgetting to adjust the time range. Ensure the selected date range matches your analysis period.
Step 4 – Dive Deeper with the Detail View
Click on any ad in the table to open its detail view. Here, you'll see:
A breakdown of core KPIs (CTR, CPC, CPM, etc.).
For CTWA ads, details like the number of flow triggers, trigger rate, and connected flow name.
Tip: Use the flow trigger data to optimize your WhatsApp flows and improve engagement.
Outcome
By following these steps, you'll have a clear understanding of how your Meta ads are performing and how they connect to your WhatsApp flows in Charles.