Go to Settings → Configurations → Attribution configuration
This step is only relevant if your charles platform is connected to a Shopify Shop.
Attribution window
The attribution window refers to the specific timeframe which we consider when attributing revenue to a specific campaign or flow. The window is set to 5 days as default. But, we understand that it can vary depending on your industry so we make this configurable.
Please note: the changes of the attribution window will only apply to future orders. The data will not be updated for campaigns or flow templates you have sent in the past.
The timezone of the attribution window is based on the timezone of your account.
Coupon codes
You can choose to enrich the attribution model with coupon codes. This means that, if the contact isn't stitched, the coupon code added in the campaign will be used to attribute the revenue. The option is toggled on by default.
Attribution window History
Here you see all changes which have been made to your attribution window.