Create a subdomain
WhatsApp requires you to use a link that shows the identity of your business to minimise the amount of spam links. To create your subdomain;
Go to Settings → Integrations → Charles Shortner and click the ⚙️. A pop-up will appear
In the Subdomains tab, select Create subdomain
The subdomain you enter here will be use to generate your short link. We highly recommend that you use a subdomain that represent your company identity.
Set UTM parameters
You have the possibility to pre-configure the UTM parameters you want to use to track your campaign’s performance. These parameters will be injected into the link when toggled on.
To set the UTM parameters;
Go to Settings → Link Tracking → Campaign UTM settings:
UTM parameter | Description |
Source | Static. This value will presumably not change from one campaign to the next and is used to identify charles as your source of traffic. |
Medium | Static. This value will also presumably not change and identifies the marketing channel. |
Campaign | Dynamic. The value adjusts to the name of the campaign. |
ID | Dynamic. The value adjusts to the ID of the campaign and is used to uniquely identify a campaign and see your Google Analytics data in charles. |
Term | Use UTM term to track keywords or phrases. |
Content | Use UTM content to differentiate campaigns based on their content, which can be useful for A/B testing. |