As your subscribers opt-in, you can use this opportunity to collect preferences about messaging, collect personal information and ask any questions that’ll help you segment your audience for future campaigns.
There are 2 ways you can store this information:
Via tags
To store responses to quick reply buttons or lists:
Create a flow and add a Send message node
Add quick reply buttons or a list
Add a Manage tags node off each response
Now a tag will be applied to the contact’s profile once they answer.
Via custom properties
Watch
In our March Product Release webinar, Grace showed us how to store custom properties in Journeys.
To store free-text responses (i.e. what your customer messages you back) like email;
Create a flow and add a Send message node
Click the node to Edit
Go to ⚙️ → Customer response settings ****and toggle ON Store customer response
Select Store in charles contact property and make sure Email is selected
Now the customer’s response will be store as a Custom properties
Note: The first response from your customer is stored (no matter the value) and the flow will only continue once your customer has responded.