Pop-up types
There are two types of popups, we recommend to use for WhatsApp subscriber collection.
Welcome pop-up |
Creates an engaging first impression |
High visibility |
Gives conversion booster (WhatsApp discount) before visitor starts browsing |
Can be timed to appear at the moment opportune moment |
Can be easily set up with charles. See Newsletter popup |
Exit intent pop-up |
Doesn’t distract from initial browsing |
Uses last chance to pursue visitors to stay |
Draws attention as users is actively engaging with the site |
Designing your pop-up
There are 2 main goals to keep in mind when designing your pop-up:
Attractiveness
Communicate the immediate reward for signing up (e.g. discount) and/or the long-term value subscribers get through your WhatsApp channel (e.g. exclusive offers, best deals)
Make clear what happens
People aren’t always used to WhatsApp sign-ups. Manage their expectations by telling them how it works (e.g. “click the button to open WhatsApp”)
💪 Pro tips:
Title
Must catch the attention of your web visitors
Mention the biggest benefit to subscribing to your WhatsApp channel (discounts, special drops, etc.)
Image
Should showcase your products
Give some “social proof” (e.g. pictures of happy customers) or highlight the reward for signing up
Call-to-Action (CTA) button
Should redirect to WhatsApp via WA.ME link
State a compelling reason to do so
Description
Clearly ****explain the value of signing up
Process is also outlined clearly
Recommended A/B tests
You should only test one component at a time
You can test different popups against each other over time. Or show different versions to parts of your website traffic (not possible with charles. Your third-party pop-up provider needs to offer this feature)
Signup reward
Offer users different rewards for signup and see what they respond best to.
Possibilities include:
Different amount of discounts
Free shipping
Raffle to win free product
Premium access to sales events
No reward
CTA button text
Without changing the signup reward, test different text on your call-to-action button.
Possibilities include:
“Subscribe”, “sign-up”, “join”
“Save now”, “get your discount”, “save 10% now”
“Sign-up via WhatsApp”, “go to WhatsApp for your reward”
Image
See how focusing on different elements of the image changes conversion.
Possibilities include:
Focus on product
Focus on the reward users get for signing up
Focus on happy customers
Try combining the ideas above (e.g. product + reward)
Description text
The text on a pop-up can be used to give additional information.
Possibilities include:
Focus on the value of your WhatsApp channel
Focus on the reward for signup
Focus on the mechanics of signing up
Harmonize WhatsApp and email subscriber collection
Most brands already have an email newsletter pop-up in place so, when planning your WhatsApp pop-up, you may be thinking “what about my emails?”
No worries, here are 3 strategies for how brands successfully answer this question.
WhatsApp on mobile, email on desktop
An email newsletter signups requires users to type their email and confirm the subscription in through an email sent to their inbox.
On mobile devices, people do not like to type or actively switch applications. Data from some of our brands show that WhatsApp signups are perceived as more seamless and lead to more conversions when offered for mobile users.
The opposite can be observed for desktop users. As opening WhatsApp on desktop requires users to have the app and needs more clicks. Email signups are easier and more effective.
Set your WhatsApp pop-up to only show on mobile and your email pop-up to only show on desktop
Offer both 😉
Giving users what they want is key to a brands success!
2-step signup
One after the other!
Most third-party providers allow the creation of pop-ups with several steps of giving information.
Use this feature to first ask for email, then for the WhatsApp signup from your customers.
See how to do it with Klaviyo: Collect subscribers with Klaviyo Forms
Inspiration
Want to see how our clients do it? Check out Popup inspiration 🤩