People can easily subscribe to your WhatsApp channel by writing to your WhatsApp number using a WA.ME link.
A WA.ME is a shortened URL that directs people to a WhatsApp chat with a predefined message. By sending this message, people can opt-in to your WhatsApp channel.
Use a WA.ME link to have people send a predefined message to your WhatsApp number. For example, a WA.ME link can live behind a CTA on your website or a QR code in store. The predefined message should then trigger an opt-in flow ⬇️
Create your WA.ME link
Set up an opt-in flow and then copy the WA.ME link directly from your flow:
Create your campaign
Create an audience in your email marketing tool and send your email subscribers an email encouraging them to sign up to you WhatsApp channel. Offer a discount or pre-access to offer a further incentive.
It's important that you offer something in WhatsApp that they can't get in your email channel.
Need some inspo? Check out how our clients have done it ⬇️
PURELEI
WhatsApp channel launch email with 15% signup incentive.
Noms +
WhatsApp chat-in with extra discount as part of email newsletter
Dogs'n Tiger
Early access to limited advent calendar only for WhatsApp subscribers (+extra goodie)
Your WhatsApp chat-in can also be added to the footer of your emails