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Win-back campaigns

Wake up sleeping customers with an automatic WhatsApp campaign to those who haven’t purchased in the last few months.

Updated over 10 months ago

Build the campaign

  1. Create the campaign message and add a coupon code

    Make sure the coupon code is set to be used only once per contact in your shop system

2. Build your campaign audience;

Tip: build your audience as a segment in Audiences so that you can make changes as needed (if you make it directly in the campaign you’ll have to stop the campaign to create a new one)

  1. Contact has opt-in as last activity

    b. Contact has not placed an order at least once in the last 90 days

    c. Contact has not received a campaign at least once in the last 360 days where the campaign name is {{name_of_your_winback_campaign}}

This rule is crucial and will stop the same contact receiving your win-back campaign more than once a year. If you can’t see your win-back campaign under the campaign name filter, save it and edit it again.

2. Test the campaign

💡 Remember: You’ll need to wait about 10 minutes for your message template to be approved by WhatsApp before testing and publishing will work.

3. Under Publish options, select Recurring schedule:

4, Set the campaign to repeat every day at the preferred time

The starts on time is the time the campaign will be sent every day. For example; if the campaign is set to start on 5 March 2024 at 11:30am, all proceeding campaigns will be sent at 11:30am.


Analyzing the campaign

To check how your recurring campaign is performing;

  1. In the Campaign dashboard, go to the Recurring tab and select the campaign:

Here you can check the engagement metrics, as well as the generated revenue:

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