Campaigns
Revenue metrics
Conversion rate: percentage of people who received your campaign that bought something
Revenue: total generated revenue
Revenue/recipient: revenue generated per recipient
Typie is showing you the revenue per our attribution model. See more: 💸Understanding charles’ revenue attribution
Opening rate: Read campaign / Delivered campaign x 100
Click-through rate: Clicked the CTA button / Read campaign x 100
Opt-out rate: Number of people opted out after receiving the campaign / delivered campaign x 100
Campaign engagement
Campaign engagement rate: Read campaign / all contacts in the audience x 100
All: total contacts in your audience
Accepted: verified WhatsApp contacts the audience was sent too
Delivered: contacts the message was delivered to
Read: contacts who opened the message
Unique clicks: unique clicks on the CTA button
Important note:
When you see a high difference between Accepted and Delivered or Read numbers, it's common to suspect an issue with the campaign delivery. However, the most common reason is this:
Meta hides the read information/checkmark equally for those that have the business number blocked AND those who have the privacy settings that hide read receipts on. This means that in each campaign, the number of people it has reached is always at least a little higher than what the analytics show, therefore the success rates are higher overall.
Always-on campaigns
To check how your recurring campaign is performing;
In the Campaign dashboard, go to the Recurring tab and select the campaign:
Here you can check the engagement metrics, as well as the generated revenue:
