What is a carousel template?
Carousel templates allow businesses to send a single text template with a set of up to 10 carousel cards in a horizontally scrollable view.
⚠️ Editing carousels in the WhatsApp Business Manager
Please do not edit approved carousel templates in your business manager. We found a bug that removes all carousel cards and creates a corrupted template. Instead, we recommend duplicating the template and editing it in charles to avoid any issues.
💡 Content for Carousel Cards Each carousel card can include:
Media: An image or a video
Text: Body text describing the product or service
Buttons: At least one action, or quick reply, with a maximum of two buttons
Card Structure Consistency
To maintain a cohesive look, all carousel cards in a single template must adhere to the same structure:
Header Type: All cards must have either all images or all videos.
Buttons: The number and type of buttons will be consistent across all cards, arranged in the same order.
🎢Use cases for Carousel template:
1. Product Showcase & Feature Highlight
Use Case: Multi-product Display A WhatsApp carousel allows businesses to showcase several products or services in one message, making it easier for customers to explore a variety of options. For instance, an e-commerce brand can feature their top-selling items or new arrivals, with each card linking to individual product pages.
Benefit: Streamlines product discovery and improves conversion rates by reducing the steps from discovery to purchase.
Example:
Fashion Brand: Display multiple outfits or accessories, each card linking to the product page.
Electronics: Highlight various models with a "Buy Now" or "Learn More" CTA.
2. Step-by-Step Tutorials and Guided Journeys
Use Case: Interactive Learning and Walkthroughs Brands can use WhatsApp carousels to provide step-by-step guides or tutorials. Each card can represent a stage in the process, such as setting up a product, using a feature, or completing a service.
Benefit: Encourages engagement and retention by simplifying complex processes in a visually appealing format.
Example:
Tech: Step-by-step device setup guides.
Beauty: Skincare routines with links to purchase relevant products.
3. Event Promotion & Ticket Sales
Use Case: Multi-Event Promotion For event organizers or brands hosting webinars, concerts, or live sessions, carousels can promote multiple events at once. Each card can contain details about an individual event, with options to purchase tickets or RSVP directly via WhatsApp.
Benefit: Increases event visibility and simplifies the ticket purchasing process within the messaging app.
Example:
Music Festivals: Promote different artists or stages.
Conferences: Showcase various speakers and sessions with direct sign-up links.
4. Seasonal Promotions and Limited-Time Offers
Use Case: Flash Sales and Special Discounts Carousels are a great way to display limited-time offers or seasonal promotions. Multiple discounts or promotional bundles can be showcased within a single campaign, encouraging quick customer action due to the visual and time-sensitive appeal.
Benefit: Increases urgency and boosts sales during key shopping periods.
Example:
Holiday Campaigns: Showcase various gift sets or festive discounts.
Food & Beverage: Feature different meal deals or time-sensitive offers.
5. Surveys, Polls & Customer Feedback
Use Case: Interactive Feedback Gathering WhatsApp carousels can be used to conduct quick surveys or polls, where users can swipe through options and provide feedback in real time. This makes it easy for brands to gather customer insights without leaving the chat interface.
Benefit: Increases customer engagement and allows businesses to gather valuable feedback without lengthy forms.
Example:
Retail: Post-purchase satisfaction surveys.
Beauty: Ask questions about skin type or skin condition to quickly gather insights for better product recommendations.
How to create a carousel template in campaigns?
Step 1: Create a Campaign
Enter the campaign name and coupon details.
Proceed to the next step.
Step 2: Template Setup
Fill in the required template details.
Select the "Carousel" template type.
Create the template.
Step 3: Customize Carousel Cards
Use the carousel template builder to:
Add body text.
Select the media type (image or video).
Add buttons.
Customize the cards as desired.
Step 4: Submit for Approval
Once all desired cards are added, submit the template to WhatsApp for approval.
Step 5: Setup and Publish
Configure the campaign audience.
Publish the campaign.
Value Proposition of Carousel Ads
Enhanced Engagement: The interactive format encourages users to swipe through and engage with multiple pieces of content.
Increased Conversion Rates: By showcasing multiple products or features, businesses can address various customer needs and preferences, boosting the likelihood of a purchase.
Better Storytelling: Carousel ads allow for more detailed storytelling, helping to build a stronger brand connection with the audience.
FAQs
Will carousel templates be available under Studios? Not yet, but will be available sooner
Can I add dynamic media and dynamic buttons to the carousel template? Currently, only static media files and static URL buttons can be added
Will carousel messages be costed differently? No, carousel messages will be charged similarly to marketing conversation pricing