Carousel templates allow businesses to send a single text template with a set of up to 10 carousel cards in a horizontally scrollable view.

To maintain a cohesive look, all carousel cards in a single template must adhere to the same structure:

Step 1: Create a Campaign

Step 2: Template Setup

Step 3: Customize Carousel Cards

Step 4: Submit for Approval

Step 5: Setup and Publish

To create a Carousel template in Journeys, right-click on the canvas and create a "Send update" node. Next, select Carousel and click on "Create".

To configure the template, please follow the steps outlined above.

Note, that for URL buttons, no separate outgoing ports are added to the node. Each added quick reply button (QRB) creates a new port on the canvas node so that you can lead people into different parts of the flow depending on which QRB they click on.

Step 1: Configure URL button

To create dynamic links, select "URL" button from the drop down and then, click on "Configure URL Button".

Step 2: Select dynamic from drop down

Step 3: Add URL (variable or static) and add dynamic key value pairs

In dynamic URLs, you can customize the domain and the slug of the URL individually. To define the domain, please select a variable or write a static domain in the first text field. To add dynamic key value pairs, click the "Add more keys" button and define them one by one.

Note that the URL preview is updated live and always displays the fully constructed link including UTM parameters. Variables are displayed in blue to indicate the dynamic placeholder.

Use Case: Multi-product Display A WhatsApp carousel allows businesses to showcase several products or services in one message, making it easier for customers to explore a variety of options. For instance, an e-commerce brand can feature their top-selling items or new arrivals, with each card linking to individual product pages.

You can also use the possibility to add dynamic links to add individual product or checkout links to each of the carousel cards. For this, these links or a product reference needs to be part of the trigger payload. For a detailed explanation, how you can fetch product links from a product reference ID, follow our product guide on the "Define Variable" node

Benefit: Streamlines product discovery and improves conversion rates by reducing the steps from discovery to purchase.

Example:

Use Case: Interactive Learning and Walkthroughs Brands can use WhatsApp carousels to provide step-by-step guides or tutorials. Each card can represent a stage in the process, such as setting up a product, using a feature, or completing a service.

Benefit: Encourages engagement and retention by simplifying complex processes in a visually appealing format.

Example:

Use Case: Multi-Event Promotion For event organizers or brands hosting webinars, concerts, or live sessions, carousels can promote multiple events at once. Each card can contain details about an individual event, with options to purchase tickets or RSVP directly via WhatsApp.

Benefit: Increases event visibility and simplifies the ticket purchasing process within the messaging app.

Example:

Use Case: Flash Sales and Special Discounts Carousels are a great way to display limited-time offers or seasonal promotions. Multiple discounts or promotional bundles can be showcased within a single campaign, encouraging quick customer action due to the visual and time-sensitive appeal.

Benefit: Increases urgency and boosts sales during key shopping periods.

Example:

Use Case: Interactive Feedback Gathering WhatsApp carousels can be used to conduct quick surveys or polls, where users can swipe through options and provide feedback in real time. This makes it easy for brands to gather customer insights without leaving the chat interface.

Benefit: Increases customer engagement and allows businesses to gather valuable feedback without lengthy forms.

Example: