How about benefits? ❤️
Reduce abandonment: drive customers to revisit their abandoned carts, directly addressing and reducing cart abandonment rates.
Increase conversion: re-engage customers who showed purchase intent, to convert more browsers into buyers.
Enhance retention: use personalized engagement to improve customer satisfaction and loyalty, encouraging repeat business.
Abandoned Cart Flow: the message 💬
Option 1：✋push to purchase
You can offer an incentive for your customers to finish the purchase, which aims to motivate immediate action and drive more sales.
Option 2: 🤝engagement-focused
You can reach out to your customers during peak interaction times without mentioning abandoned carts, just a friendly nudge to complete their purchase and strengthen the bond with your brand.
Abandoned cart flows: what to test 📝
Timing variations: ⏰ you can test different intervals for sending the reminders to see which timing leads to the highest conversion rate. e.g. ⏱️ 1h vs 3h
Content and incentives: 💰 with timing, you can just test how different messages and incentives affect conversion rates. e.g. does a discount offer in the first reminder work better than a simple nudge?
Frequency: ⏳ determine the ideal number of reminders, maybe you want to send more than one.
e.g. one reminder after 3h plus a follow-up reminder after 24h (if no purchase happened).
