Campaign incentive 🎁
What incentive do you give for people to buy again?
Idea inspiration 💡
Affectionate offer 🌟
Combine a personal touch with the anticipation of running out of a beloved product. This makes your customers feel connected and more likely to reorder.
(Time-sensitive) discount 💰
Offer a cool discount for a short time to create urgency. It helps your customers decide to buy again, and fast.
Support offer 💪
Be more than a seller and be a friend they can count on. Let your customers know they can ask for help anytime. This way, you can find out what's stopping them from buying again and fix it.
Campaign timing 📅
How long after the last purchase should recurring campaigns be sent?
Here we suggest useful methods and offer an industry benchmark for your reference:
The way to go 🎯
Check out your data to see when people tend to reorder and send messages just before that time.
Try out different times for your messages to see which gets you more sales.
Industry benchmarks 📊
Campaign variations 🎨
Who should receive different re-purchasing campaigns?
A testing mindset and tailored messaging are key to optimizing your performance, we suggest some variations to try out:
Based on order count 🔢
e.g. as campaign incentive:
Send a discount to first-time buyers to give them a strong incentive to become loyal.
Send affectionate reminders to 2+ buyers to move away from discounts.
Based on specific products 📦
e.g. for campaign timing:
Send a re-purchase campaign after 30 days to buyers who purchased a small unit.
Send a re-purchase campaign after 90 days to buyers who purchased bulk packs.