To effectively convert your existing email and social media audiences into WhatsApp channel subscribers, focus on clear value communication, frictionless joining, and strategic placements. Below are actionable best practices and inspiring examples for email and social.
Clear Call-to-Action (CTA): Use prominent, action-oriented CTAs such as “Join our WhatsApp Channel for exclusive updates.”
Highlight Value: Emphasize unique benefits (e.g., early access to sales, exclusive content, direct support). Maker sure to differenciate the channels to give users a reason to follow your brand on more than one channel.
Personalization: Segment your audience and tailor the invitation based on their interests or previous interactions. Different types of followers will be excited by different of incentives and offers.
Visual Cues: Use WhatsApp icons and branded buttons to increase visibility and click-through rates. These visual elements also set the expectation that clicking the button will automatically open the WhatsApp app.
One-Click Join: Include a direct link Button in the mobile version of the Email and a QR code on the Desktop version, this way you ensure that your customers have the easiest time to join!
PURELEI
WhatsApp channel launch email with 15% signup incentive.
Noms +
WhatsApp chat-in with extra discount as part of email newsletter
Dogs'n Tiger
Early access to limited advent calendar only for WhatsApp subscribers (+extra goodie)
Your WhatsApp Link can also be added to the footer of your emails.