1. Product Showcase & Feature Highlight
Use Case: Multi-product Display A WhatsApp carousel allows businesses to showcase several products or services in one message, making it easier for customers to explore a variety of options. For instance, an e-commerce brand can feature their top-selling items or new arrivals, with each card linking to individual product pages.
You can also use the possibility to add dynamic links to add individual product or checkout links to each of the carousel cards. For this, these links or a product reference needs to be part of the trigger payload. For a detailed explanation, how you can fetch product links from a product reference ID, follow our product guide on the "Define Variable" node
Benefit: Streamlines product discovery and improves conversion rates by reducing the steps from discovery to purchase.
Example:
Fashion Brand: Display multiple outfits or accessories, each card linking to the product page.
Electronics: Highlight various models with a "Buy Now" or "Learn More" CTA.
2. Step-by-Step Tutorials and Guided Journeys
Use Case: Interactive Learning and Walkthroughs Brands can use WhatsApp carousels to provide step-by-step guides or tutorials. Each card can represent a stage in the process, such as setting up a product, using a feature, or completing a service.
Benefit: Encourages engagement and retention by simplifying complex processes in a visually appealing format.
Example:
Tech: Step-by-step device setup guides.
Beauty: Skincare routines with links to purchase relevant products.
3. Event Promotion & Ticket Sales
Use Case: Multi-Event Promotion For event organizers or brands hosting webinars, concerts, or live sessions, carousels can promote multiple events at once. Each card can contain details about an individual event, with options to purchase tickets or RSVP directly via WhatsApp.
Benefit: Increases event visibility and simplifies the ticket purchasing process within the messaging app.
Example:
Music Festivals: Promote different artists or stages.
Conferences: Showcase various speakers and sessions with direct sign-up links.
4. Seasonal Promotions and Limited-Time Offers
Use Case: Flash Sales and Special Discounts Carousels are a great way to display limited-time offers or seasonal promotions. Multiple discounts or promotional bundles can be showcased within a single campaign, encouraging quick customer action due to the visual and time-sensitive appeal.
Benefit: Increases urgency and boosts sales during key shopping periods.
Example:
Holiday Campaigns: Showcase various gift sets or festive discounts.
Food & Beverage: Feature different meal deals or time-sensitive offers.
5. Surveys, Polls & Customer Feedback
Use Case: Interactive Feedback Gathering WhatsApp carousels can be used to conduct quick surveys or polls, where users can swipe through options and provide feedback in real time. This makes it easy for brands to gather customer insights without leaving the chat interface.
Benefit: Increases customer engagement and allows businesses to gather valuable feedback without lengthy forms.
Example:
Retail: Post-purchase satisfaction surveys.
Beauty: Ask questions about skin type or skin condition to quickly gather insights for better product recommendations.