What is a carousel template?
Carousel templates allow businesses to send a single text template with a set of up to 10 carousel cards in a horizontally scrollable view.
Value Proposition of Carousel Campaigns
Enhanced Engagement: The interactive format encourages users to swipe through and engage with multiple pieces of content.
Increased Conversion Rates: By showcasing multiple products or features, businesses can address various customer needs and preferences, boosting the likelihood of a purchase.
Better Storytelling: Carousel ads allow for more detailed storytelling, helping to build a stronger brand connection with the audience.
⚠️ Editing carousels in the WhatsApp Business Manager
Please do not edit approved carousel templates in your business manager. We found a bug that removes all carousel cards and creates a corrupted template. Instead, we recommend duplicating the template and editing it in charles to avoid any issues.
💡 Content for Carousel Cards Each carousel card can include:
Media: An image or a video
Text: Body text describing the product or service
Buttons: At least one action, or quick reply, with a maximum of two buttons
Card Structure Consistency
To maintain a cohesive look, all carousel cards in a single template must adhere to the same structure:
Header Type: All cards must have either all images or all videos.
Buttons: The number and type of buttons will be consistent across all cards, arranged in the same order.
How to create a carousel template in campaigns?
Step 1: Create a Campaign
Enter the campaign name and coupon details.
Proceed to the next step.
Step 2: Template Setup
Fill in the required template details.
Select the "Carousel" template type.
Create the template.
Step 3: Customize Carousel Cards
Use the carousel template builder to:
Add body text.
Select the media type (image or video).
Add buttons.
Customize the cards as desired.
Step 4: Submit for Approval
Once all desired cards are added, submit the template to WhatsApp for approval.
Step 5: Setup and Publish
Configure the campaign audience.
Publish the campaign.
FAQs
Will carousel templates be available under Studios? Not yet, but will be available soon
Can I add dynamic media and dynamic buttons to the carousel template? Currently, only dynamic URL buttons can be added, dynamic media files will be added soon
Will carousel messages cost more than regular templates? No, carousel messages will be charged the same price as marketing templates