Activity-based
🏌️ Inactive contacts
Exclude contacts that are most likely inactive to ensure a positive ROI on your campaigns.
This is an especially good idea for more general campaigns without a big discount.
Event based
🎆 VIP product launch
🎆 VIP product launch
Send your product launch campaign to your most engaged audience.
📧 Event-based campaigns
📧 Event-based campaigns
Send several campaigns for one event (e.g. Black Friday announcement, reminder, and last chance).
General campaign send (e.g. Black Friday announcement)
Reminder: Read the campaign, but have not yet clicked or purchased (these are active customers but aren’t yet convinced by the campaign):
3. Last chance: Clicked campaign but not yet purchased (these are interested customers but may have forgotten or need the final push):
Re-engage sleeping customers
😴 Sleeping customers
😴 Sleeping customers
Re-enage customers who are no longer engaging or purchasing with you.
👟 Loyal, but inactive
👟 Loyal, but inactive
Target customers who have made multiple purchases in the past but have been inactive lately with a re-engagement campaign.
Purchase behavior
🛍️ Cross/upsell based on products
🛍️ Cross/upsell based on products
Cross or upsell your products to an audience of customers who have bought something similar in the past.
E.g. a new handbag that compliments shoes or bestselling products.
💰 High-value customers
💰 High-value customers
Target these customers with premium offers or loyalty awards.
🎁 Seasonal shoppers
🎁 Seasonal shoppers
Target customers who have made at least one purchase between specific holiday dates (e.g. Black Friday or Christmas).
