✅ Why segmentation matters
Keeps messages relevant to each group.
Reduces opt-outs from over-messaging.
Unlocks higher ROI by aligning offers with audience value.
1. Segmentation approaches
All subscribers → broad reach, maximum visibility.
Pre-event sign-ups → reward new subscribers with early access.
Dynamic segments → target based on behavior (e.g. active vs. inactive, opened but not clicked, high-value spenders).
2. Example: Segmentation in practice
Different segments can be matched with different campaigns:
Loyalty members / pre-sign-ups → Early access campaign.
All subscribers → Start of BFCM announcement.
Non-buyers → Last-chance reminders.
Cart abandoners → Automated recovery messages.
3. Related guides
For more on creating segments:
See an example on how to segment your audience:
