Exclusive discounts
A tried and true strategy for any marketing – and for good reason 😉
Take it one step further and create a sense of exclusivity with the promise of exclusive deals or early access to product launches.
Adding any extra perks will encourage people to sign up.
Raffles
People love free stuff! So, raffles are a super effective one-time push to collect new WhatsApp subscribers. By offering the change to win a cool gift, you give people an exciting incentive for signing up without necessarily having to give loads of discounts, so it’s flexible and cost effective.
Order confirmation/tracking
Offer your customers the opportunity to get their delivery updates right to their phone via WhatsApp. Not only does it encourage them to sign up, but you’ll start building a feeling of trust by giving them a direct line to your customer service.
Convert your email audience
Already got a large email audience?
Why don’t you send them an email encouraging them to sign up to your WhatsApp channel. Offer a discount or pre-access to offer a further incentive like PURELEI’s 15% sign-up incentive ➡️
It's important that you offer something in WhatsApp that they can't get in your email channel.
Refer-a-friend
Leverage the power of word-of-mouth and turn existing subscribers into brand advocates.
Add a WA.ME link to a message that subscribers can forward so that their friends can join your WhatsApp channel with one easy click.
Don’t forget to point out the value of your WhatsApp channel in the forwarded message so people know what they sign up for.
Don’t forget
Here are some tips and tricks to ensure an easy (and engaging) sign-up process.
Keep the right tone
WhatsApp is an informal channel (it’s where we message our friends!) so keep the tone warm and personal.
Make it easy
Use quick reply buttons when getting their opt-in confirmation.
Help people with the WA.ME links
Some people aren’t prepare for their WhatsApp to open when click a WA.ME link and may not know to send the pre-filled message. So, make sure you include prominent WA logos in sign up CTAs and outline the sign up process beforehand.
Build trust with the opt-out
From the start, let people know that and how they can unsubscribe. This builds trust and increase opt-in rate (really!)
Last thing…
Don’t forget to collect email addresses to sync contacts across platform using Sign up/opt-in flows.