🔍 What Are Intents?
Intents are powerful conversation triggers that detect when a customer expresses a specific need or interest — such as wanting a discount, asking about a product, or being ready to purchase. When an intent is caught, it can automatically trigger a flow, helping you guide the customer towards conversion.
🎯 Goal of This Playbook
Use Intents to grow your subscriber list by:
Detecting high-interest signals (e.g., questions about discounts or readiness to buy)
Triggering an automated flow that collects the customer’s email and WhatsApp opt-in
Rewarding the customer with a coupon code
Boosting both conversion rates and customer satisfaction
💡 Use Case: Coupon Code Requests
Customers often ask:
"Do you have a discount code?"
"Is there a promo running?"
"Can I get a coupon?"
These are perfect buying signals.
With Intents, you can catch these questions and respond in a way that feels helpful and grows your contact list.
🔧 Step-by-Step Setup
Creating Intents
Start by setting up the intent. For this, navigate to the “Intents” page and click create new.
Next up, define a generic sentence that represents your intent, e.g. “Do you offer coupon codes?”
Use the “Generate samples” button to let our AI help you create more example phrases
Edit them as you like, the more phrases, the more complete the intent
Click Save if you are happy with your intent
Creating the flow
Use the intent you just created as the trigger for your flow
Check, if the customer already has an opt-in, if not ask for it and incentivize with the coupon code
Optionally, if you have not yet collected the email address, add this step to your flow as well
Finally, send the coupon code to your customer once you have collected all the relevant subscriptions and info about them
📈 Benefits
Grow your subscriber base: Every intent-triggered flow is a chance to collect contacts.
Qualify leads: You’re engaging people who show real interest.
Delight customers: Helpful, fast replies and instant rewards make a great impression.
Automate growth: Set it up once and let Intents work in the background.
✅ Best Practices
Use our AI-enhanced sample phrase generation to capture all the relevant messages
A/B test different rewards or opt-in prompts to see what converts best
🔚 Wrap-Up
By using Intents smartly, you can turn everyday questions into powerful moments of growth. Each intent you catch is an opportunity to build your audience, delight a customer, and drive more sales — all on autopilot.