What is a carousel template?
Carousel templates allow businesses to send a single text template with a set of up to 10 carousel cards in a horizontally scrollable view.
Value Proposition of Carousel Campaigns
Enhanced Engagement: The interactive format encourages users to swipe through and engage with multiple pieces of content.
Increased Conversion Rates: By showcasing multiple products or features, businesses can address various customer needs and preferences, boosting the likelihood of a purchase.
Better Storytelling: Carousel ads allow for more detailed storytelling, helping to build a stronger brand connection with the audience.
⚠️ Editing carousels in the WhatsApp Business Manager
Please do not edit approved carousel templates in your business manager. We found a bug that removes all carousel cards and creates a corrupted template. Instead, we recommend duplicating the template and editing it in charles to avoid any issues.
💡 Content for Carousel Cards Each carousel card can include:
Media: An image or a video
Text: Body text describing the product or service
Buttons: At least one action, or quick reply, with a maximum of two buttons
Card Structure Consistency
To maintain a cohesive look, all carousel cards in a single template must adhere to the same structure:
Header Type: All cards must have either all images or all videos.
Buttons: The number and type of buttons will be consistent across all cards, arranged in the same order.
To create a Carousel template in Journeys, right-click on the canvas and create a "Send update" node. Next, select Carousel and click on "Create".
To configure the template, please follow the steps outlined above.
Note, that for URL buttons, no separate outgoing ports are added to the node. Each added quick reply button (QRB) creates a new port on the canvas node so that you can lead people into different parts of the flow depending on which QRB they click on.
How to add dynamic links to Carousel templates in Journeys
Step 1: Configure URL button
To create dynamic links, select "URL" button from the drop down and then, click on "Configure URL Button".
Step 2: Select dynamic from drop down
Step 3: Add URL (variable or static) and add dynamic key value pairs
In dynamic URLs, you can customize the domain and the slug of the URL individually. To define the domain, please select a variable or write a static domain in the first text field. To add dynamic key value pairs, click the "Add more keys" button and define them one by one.
Note that the URL preview is updated live and always displays the fully constructed link including UTM parameters. Variables are displayed in blue to indicate the dynamic placeholder.
Dynamic images coming soon 🚀
We will add the possibility to add dynamic images soon, so your abandoned cart flows will be even more powerful!
FAQs
Will carousel templates be available under Studios? Not yet, but will be available soon
Can I add dynamic media and dynamic buttons to the carousel template? Currently, only dynamic URL buttons can be added, dynamic media files will be added soon
Will carousel messages cost more than regular templates? No, carousel messages will be charged the same price as marketing templates