Charles

In 2024, 35% of shoppers said discounts on products they had already viewed influenced their purchase most - making automated reminders and triggers especially powerful.

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Cart abandonment → recover lost sales fast

Order confirmation &amp; shipping updates → build trust during peak demand

Low-stock / price-drop alerts → create urgency and drive conversions

- Cart abandonment → recover lost sales fast
- Order confirmation &amp; shipping updates → build trust during peak demand
- Low-stock / price-drop alerts → create urgency and drive conversions

Find detailed set-up guides and best practices here:

<a href="https://www.notion.so/4-Must-Have-Automations-for-BFCM-2617f16eee42808c8be8e3a02efd6c73?pvs=21" rel="nofollow noopener noreferrer" target="_blank">Cart Abandonment →</a> <a href="https://help.hello-charles.com/en/articles/206466-create-an-abandoned-cart-flow-shopify">Shopify</a> or <a href="https://help.hello-charles.com/en/articles/210058-how-to-set-up-an-abandoned-cart-flow-using-the-klaviyo-webhook-trigger">Klaviyo</a> and get inspired by our <a href="https://help.hello-charles.com/en/articles/335178-abandoned-cart-flows-best-practices-inspiration">Best Practices</a>

<a href="https://help.hello-charles.com/en/articles/206470-create-a-post-purchase-flow">Order Confirmation</a>

<a href="https://help.hello-charles.com/en/articles/372624-shopify-send-fulfilment-updates-using-triggers">Shipping Updates</a>

- <a href="https://www.notion.so/4-Must-Have-Automations-for-BFCM-2617f16eee42808c8be8e3a02efd6c73?pvs=21" rel="nofollow noopener noreferrer" target="_blank">Cart Abandonment →</a> <a href="https://help.hello-charles.com/en/articles/206466-create-an-abandoned-cart-flow-shopify">Shopify</a> or <a href="https://help.hello-charles.com/en/articles/210058-how-to-set-up-an-abandoned-cart-flow-using-the-klaviyo-webhook-trigger">Klaviyo</a> and get inspired by our <a href="https://help.hello-charles.com/en/articles/335178-abandoned-cart-flows-best-practices-inspiration">Best Practices</a>
- <a href="https://help.hello-charles.com/en/articles/206470-create-a-post-purchase-flow">Order Confirmation</a>
- <a href="https://help.hello-charles.com/en/articles/372624-shopify-send-fulfilment-updates-using-triggers">Shipping Updates</a>

👉 For Shopify users: see our guide to <a href="https://help.hello-charles.com/en/articles/367868-shopify-triggers">All Shopify Triggers</a>

Activate and test your flows at least 2-3 weeks before BFCM to catch any issues early and ensure your messages trigger in real time during peak hours.

During BFCM, speed and timing are everything. Automations make sure you never miss a chance to convert or re-engage - while keeping your team free to handle high volumes.

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