The strongest campaigns combine exclusivity (VIP access), urgency (flash sales), and value (bundles & perks). Below, we’ll walk through the key campaign types and share real examples from brands who got it right.
✅ Core BFCM campaign types
Early Access Campaigns
Reward subscribers with private links or passwords.
Best for VIPs or loyalty members.
Builds excitement before the public sale.
Main Sale Announcements
Storewide discounts, bundles, or exclusive drops.
Communicate clearly: % off, timeframe, and urgency.
Urgency Drivers
Flash sales, daily drops, or low-stock alerts.
Work best with time-bound language and clear CTAs.
AOV Boosters
Tiered rewards (free gifts at €150/€250/€350) or bundles.
Encourage bigger baskets during peak shopping.
Loyalty Rewards
Double credits or exclusive perks for VIP members.
Keeps your best customers engaged beyond BFCM.
Example campaign schedule: combining early access, urgency, and loyalty rewards
📦 Case Example: Worst Behavior & Holy Energy
What they did
Gave WhatsApp subscribers a password to shop the BFCM sale one day earlier than the public launch.
Positioned WhatsApp as the exclusive channel for this perk.
Why it worked
Incentivized new sign-ups.
Made subscribers feel like VIP insiders.
Increased engagement right before the sale went live.
