Charles

<a href="https://help.hello-charles.com/en/collections/890978-collect-subscribers">Grow your subscriber list</a> - data collection before BFCM ensures stronger performance.

Maximize sales volume - 40% of global shoppers plan to buy around BFCM.

Boost AOV - tiered discounts and bundles encourage larger baskets.

Align channels - consumers use 3 - 4 channels on average when shopping, so consistency matters.

1. <a href="https://help.hello-charles.com/en/collections/890978-collect-subscribers">Grow your subscriber list</a> - data collection before BFCM ensures stronger performance.
2. Maximize sales volume - 40% of global shoppers plan to buy around BFCM.
3. Boost AOV - tiered discounts and bundles encourage larger baskets.
4. Align channels - consumers use 3 - 4 channels on average when shopping, so consistency matters.

___________________________________________________________

VIP early access (“Shop 24h before everyone else”).

Exclusive discounts (“Only on WhatsApp: 20% off”).

Perks and urgency (“Free gift today only - while stock lasts”).

- VIP early access (“Shop 24h before everyone else”).
- Exclusive discounts (“Only on WhatsApp: 20% off”).
- Perks and urgency (“Free gift today only - while stock lasts”).

Value focus: 58% of consumers will switch brands if a better deal is available.

Loyalty consolidation: 65% are concentrating spend with retailers they trust.

AI adoption: over half will use AI shopping assistants to compare prices or track discounts.

- Value focus: 58% of consumers will switch brands if a better deal is available.
- Loyalty consolidation: 65% are concentrating spend with retailers they trust.
- AI adoption: over half will use AI shopping assistants to compare prices or track discounts.

Combine value + exclusivity: “VIP subscribers get 24h early access or free shipping".

Clear goals and tailored messaging are the foundation of BFCM success. WhatsApp helps you deliver exclusive, time-sensitive campaigns that cut through the noise.

Set Your BFCM Goals & Messaging

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Set Your BFCM Goals & Messaging

1. Common BFCM Goals

2. Messaging That Works

3. Consumer Shifts in 2025