At charles, we leverage RCS to help brands create high-leverage, interactive conversational experiences with marketing campaigns, flows and AI agents. In these guides, we explain how you can onboard onto RCS and create an agent, how you can create and send out RCS campaigns and how you can leverage flows and AI agents to a rich conversation experience.
What is RCS?
RCS is a communication protocol that upgrades standard texting. Unlike SMS, which is limited to 160 characters and basic media, RCS operates over data (Wi-Fi or LTE), allowing for verified sender profiles and interactive branding. Instead of communicating with a phone number (like on WhatsApp or SMS), on RCS, your customers are communicating with an "agent".
Try it out!
Simply scan this QR code to experience RCS yourself!
What are RCS Agents?
An RCS Agent is a verified business profile that interacts with customers.
Verified Sender: Agents feature a "Verified" checkmark, brand name, and logo, building immediate trust.
Branded Interface: Unlike the generic grey bubbles of SMS, Agents allow for custom brand colors and banner images.
Asynchronous Communication: Just like WhatsApp, customers can message the Agent at any time, enabling long-term relationship building.
Core Feature Set
RCS offers a robust toolkit for building compounding advantages through automated workflows:
Feature | Description |
Rich Cards & Carousels | Send horizontal scrolling cards with images, titles, and descriptions—perfect for product discovery. |
Suggested Replies | Preset buttons that guide the user's journey, reducing friction and increasing conversion speed. |
Suggested Actions | Buttons that trigger device actions, such as opening a URL, sharing a location, or adding an event to a calendar. |
Rich Media | Support for high-quality images, videos, and large file transfers without the compression issues of MMS. |
Read Receipts | Real-time data on when messages are delivered and read, providing clean data for attribution. |
If you are interested in setting up an RCS agent, please contact us at [email protected]