Harness the power of your participants’ connections! Learn how to set up a WhatsApp referral step in any sign up journey, so users can easily invite friends!
Why You Should Care
Adding a referral step to your raffle can dramatically increase participation and reach. Here’s why it matters:
More entries for less: Raffles with friend referral steps improve the collection of high quality leads and reduce customer acquisition costs (Finances Online, 2024)
Trust drives action: Referrals from friends are trusted and lead to higher-quality leads. (Finances Online, 2024)
Referrals convert faster and better: Referred customers have a 16% higher lifetime value than non-referred customers and convert more quickly on average. (HBR, 2011)
Quick Description
In this setup, we explain and showcase a simple but effective friend-referral program as part of a WhatsApp raffle (but any opt-in journey can work here as long as you can provide a valuable incentive for the referral).
After a user enters your raffle, they’re prompted to invite a friend via WhatsApp. They then simply forward a pre-written message (including your raffle link) to a friend. Once they confirm they’ve sent the message, they receive a second entry—making the process seamless and rewarding for both the user and their friend!
Step-by-Step Set-Up Guide:
1. Create a raffle campaign or entry point
Set up a new raffle campaign or create an entry point to capture participants.
For detailed instructions on creating entry points on your website (or elsewhere) click here:
For detailed instructions on creating campaigns (raffle or otherwise) klick here:
2. Design your standard raffle flow
Build the standard raffle entry journey in Charles (opt-in, data capture, confirmation).
After a user completes their initial entry, send a follow-up message: “Want a second entry? Invite a friend on WhatsApp!”
Include a “Share on WhatsApp” link that opens WhatsApp with a pre-filled message, for example: “Hey! I just entered this raffle. Join me and enter here: [wa.me link]”
Back in the raffle flow, prompt the user after a short while:
“Did you send the message? Tap below to confirm and get your second entry!”
Add a “I’ve sent the message!” button.
Once the user confirms, automatically grant a second entry in your raffle system.
Video guide:
3. Monitor your entries and select a winner
Create 2 Segment:
Single Entry Users:
Has DOI
Has Raffle Tag
Double Entry Users:
Has DOI
Has Friend Referred Tag
Export both Segments
Create a fresh xls. file or Google Sheet
Paste the "Double entry user Segment" twice
Paste the "Single entry user Segment" once
Role the Dice and pick a winner!
4. Notify your community
Tag the Winner
Create a Winner Campaign and a loser Campaign
Send the campaigns to the respective Segments