In November 2024, brands using WhatsApp with charles reached millions of customers during Black Friday and Cyber Monday.
Together, they drove:
7 million promotional conversations
160,000 total orders placed
…and record-breaking revenue results.
Looking ahead:
40% of shoppers plan holiday purchases specifically for BFCM.
24% start their holiday shopping months before November - Gen Z leads in early buying.
81% say inflation shapes their buying decisions - discounts and value matter more than ever.
54% expect to use AI tools to find deals, compare prices, or get gift recommendations.
1. Why BFCM on WhatsApp?
Direct impact on revenue: Customers are more value-driven, waiting for deals or switching to affordable brands.
Peak attention moments: Holiday shopping starts earlier and lasts longer - BFCM is no longer just one weekend.
Proven results: Shoppers increasingly rely on mobile-first channels like WhatsApp for timely updates.
2. The 3 BFCM Stages
Pre-BFCM: grow your list, warm up subscribers, set automations.
During BFCM: send high-impact campaigns, segment smartly, and monitor results.
Post-BFCM: retain new customers with loyalty and reactivation flows.
Pro tip 💡
Half of consumers won’t finish holiday shopping until December - some even in January. Plan retention flows and post-holiday offers to capture this extended season.