In 2024, brands using WhatsApp with charles achieved:
€3.07 Revenue per Recipient (RPR) on average (34% above long-term benchmarks).
28x ROAS on WhatsApp campaigns.
The takeaway? Measurement and optimization turn conversations into real sales impact.
✅ Why tracking matters
Optimize campaigns: identify winning formats and improve future sends.
Save costs: focus budget and effort where ROI is highest.
Ensure reliability: confirm your setup works smoothly before peak days.
1. How to track BFCM campaigns
Google Analytics / UTM tracking → attribute clicks to revenue.
Unique discount codes → measure WhatsApp-driven orders.
Profile-based attribution → match WhatsApp numbers with purchases.
2. Test & optimize with A/B testing
Identify goals (e.g. higher click-through rate).
Choose metrics (CTR, conversion, revenue per send).
Segment audience into similar groups.
Develop variants (e.g. message copy, image vs. text-only, offer size).
Adopt best practices by applying learnings quickly to the next send.
Rare fact 💡
77% of consumers use 3 - 4 channels when shopping. Ensure your tracking compares performance across channels, not just within WhatsApp.