Build the campaign
Create the campaign message and add a coupon code
Make sure the coupon code is set to be used only once per contact in your shop system.
2. Build your campaign audience
Tip: Build your audience as a Segment in Audiences so that you can make changes as needed (if you make it directly in the campaign you’ll have to stop the campaign to create a new one)
a. Contact has opt-in as last activity
b. Contact has not placed an order at least once in the last 90 days
c. Contact has not received a campaign at least once in the last 360 days where the campaign name is {{name_of_your_winback_campaign}}
This rule is crucial and will stop the same contact receiving your win-back campaign more than once a year. If you can’t see your win-back campaign under the campaign name filter, save it and edit it again.
3. Test the campaign
4. Under Publish options, select Recurring schedule:
5. Set the campaign to repeat every day at the preferred time
The starts on time is the time the campaign will be sent every day. For example; if the campaign is set to start on 5 March 2024 at 11:30am, all proceeding campaigns will be sent at 11:30am.
