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Create a Birthday Campaign

Updated over a week ago

Everyone loves getting birthday messages 🥳 Set-up an ongoing birthday campaign that sends automatically to subscribers on their birthday. Personalize with dynamic content and say thanks with a birthday treat – a one-off coupon code.

Build the campaign

  1. Create the birthday campaign message and add a coupon code

Make sure the coupon code is set to be used only once per contact in your shop system

2. Build your campaign audience

Properties -> Contact’s birthday is today

Tip: Build your audience as a segment in Audiences so that you can make changes as needed (if you make it directly in the campaign you’ll have to stop the campaign to create a new one)

3. Test the campaign

💡 Remember: You’ll need to wait about 10 minutes for your message template to be approved by WhatsApp before testing and publishing will work.

4. Under Publish options, select Recurring schedule:

5. Set the campaign to repeat every day at the preferred time

The starts on time is the time the campaign will be sent every day. For example; if the campaign is set to start on 5 March 2024 at 11:30am, all proceeding campaigns will be sent at 11:30am.

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