✅ Best practices for BFCM messages
A/B test formats → try messages with images vs. text-only to see what resonates.
Keep it personal → use the recipient’s name and tailor messages to their past interactions.
Stay concise → WhatsApp truncates messages longer than 5 lines. Make every word count.
Include a clear CTA → tell the customer exactly what to do next (“SHOP NOW,” “GET DEALS”).
Create urgency → use time-bound language like “last chance” or “only today.”
Use simple language → avoid jargon; write like you would to a friend.
📦 Examples of BFCM messages
Early Access (VIP Sale)
“Hey {first_name}, your VIP access starts now. Shop Black Friday 1 day early with password: VIPACCESS.”
Flash Sale (Urgency)
“⚡ FLASH SALE: Mystery Boxes drop at midnight. Only while stock lasts - tap to claim yours now!”
AOV Booster (Bundles & Tiers)
“Spend €150 and get a free accessory 🎁. Unlock even more at €250 & €350. Don’t miss out and shop now.”
Last Chance Reminder
“Final hours ⏰ 20% OFF everything ends tonight at midnight. Your biggest chance of the year - don’t miss it!”
3. Related guides
Pro tip 💡
Plan different message variants for different audience segments (VIPs, deal hunters, cart abandoners). A small tweak in copy can make a big difference in engagement.