New message template: Coupon code
Now you have the option to add a “Copy offer code” button to your marketing templates in both Campaigns and Journeys.
When tapped, the button copies the code to the customer’s clipboard.
This functionality is only available for the WhatsApp mobile application.
Combine it with a CTA button to make it easier for your customers to shop their exclusive WhatsApp sales.
The revenue generated by the coupon code will be displayed in the respective Analytics sections.
Based on the template locale, the button will either say:
German: Angebotscode kopieren
English: Copy offer code
Spanish: Copiar código de oferta
Italian: Copia codice dell'offerta
The coupon code is restricted to 15 characters. For coupon codes longer than 15 characters, add it to the body of the message or create a special UTM link for the button.
Campaigns
Make sure you add the coupon code to “Track revenue using coupon code” and the button to correctly attribute the revenue in analytics.
Journeys
If the coupon code is longer than 15 characters, add it directly to the message body. Then, make sure you add it to Settings > Coupon codes to correctly attribute the revenue.
Email alerts when campaign is paused
Moving forward, the campaign creator and admins will receive an email notification when your campaign is auto-paused – for example, due to Template pacing.
Build stronger audience segments
Coupon code filter
Segment your audience based on if they’ve made a purchase using a specific coupon code.
For example, check if a customer made a purchase with last year’s holiday coupon code. Or, if you have a social media influencer campaign, you can create a segment for follow-up campaigns and extra content.
Product category filter
Segment customers for category-specific deals by filtering purchases by product category.
Other enhancements
Campaigns
📱We’ve renamed “Delivered contacts” to “Campaign Audience” in the Campaign dashboard.
Journeys
🕦 Automatically re-engage unresponsive customers within minutes. We’ve added minutes to the “did not reply path” so you can send a follow-up message sooner to keep your customers chatting.