Charles

How to maximize revenue and RPC with WhatsApp marketing

Launch high‑impact WhatsApp campaigns—target, time, and track for clicks and conversions.

Set-up Campaigns

Campaigns

Create a campaign

Choose how and when to send your campaign: send it immediately, schedule it for later, or set it to send on a recurring basis.

Sending a campaign

With **always-on campaigns** you can reach out to your customers on dates that are significant to them, you and both.

Always-on campaigns

Learn how to use the Campaigns dashboard to prepare, organize, schedule and analyze your campaigns and insights.

Campaign dashboard

Campaign scheduling lets you do exactly that - schedule your campaigns so you can catch your customers outside of office hours.

Scheduling campaigns

Wake up sleeping customers with an automatic WhatsApp campaign to those who haven’t purchased in the last few months.

Win-back campaigns

Remind customers to restock on beauty, pet food and more with automatic reminders set at intervals of your choosing.

Replenishment reminders

Birthday campaigns

Carousel Template

Learn how you can avoid negative template ratings, and how to create better campaigns.

How to use an opt-out button in a campaign

The "submit failed" error while creating a message template.

Troubleshooting "Submit Failed" Errors for Message Templates

Create WhatsApp campaigns. Get creative and watch your engagement skyrocket 🚀

Sale

Be inspired by campaigns sent during special or peak periods.

Event campaigns

Catch people’s interest with these WhatsApp deal campaigns.

Buying incentives

Special campaigns

WhatsApp is the perfect channel to announce your product launches, restocks and more.

Product-focused campaigns

Email collection

Black Friday

Valentines Day

Easter Sale

Fasting time

Get inspired by these Mother's and Father's Day Campaign!

You can also download these slides at the bottom of this article.

Mother's & Father's Day Campaign Inspiration

Spring

Singles Day (11.11)

Flash sale

Sign-up only

Clearance sale

New subscriber welcome

Product launch

Restock

Limited edition

Cross-sell campaign

Checkout page inspiration

Campaigns overview

Get inspired by these examples for your own International Women's Day campaign!

International Women's Day

Get inspired by these examples for your own Easter campaign!

Easter campaign inspiration

Get inspired by these examples for your own Earth Day campaign!

Earth Day campaign inspiration

Send your customers personalised birthday messages to boost revenue!

Birthday automation campaigns

WhatsApp isn’t just a messaging tool – it’s a money machine 💸 Get creative with these WhatsApp strategies and watch your revenue SOAR 🚀

5 strategies for increasing WhatsApp revenue

Inspiration: Campaigns

Here’s some inspiration to help you build your segments using the Audience Builder 🤩 

Segmentation guide

Use Shopify triggers to send post-purchase messages based on customer behavior, keeping them engaged and boosting retention.

Conditional retention messages

Add images, videos, and even PDFs to your campaign. Plus, format your text.

Message template formats

Customer retention is not just about keeping your business afloat. But about laying the foundation for growth, innovation, long-term success

Top Retention Best Practices for Always-On Campaigns

Get creative and watch your campaign engagement soar 🚀

Best practice: Campaigns

With Audiences, you can build powerful segments to target your customers better.

Audiences

Learn how to contacts are created in charles and how to navigate the All Contacts page.

All contacts

Collect and store your subscribers birthdays to send them a recurring Birthday campaigns.

Collecting birthdays

Learn how to build a dynamic audience segment or list.

Segments & lists

Once you’ve created your segment or list, you can split your contacts into multiple lists for A/B testing or different campaigns.

Audiences > Random split

Follow the steps below to import your contacts into Audiences

How to import contacts into Audiences

Check out how to manage your contacts and create powerful segments to target your customers better.

Contact management overview

Shopify > Order statuses

Segment your campaign: Audiences

Find answers and get help from Intercom Support and Community Experts

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